Events
Grooming pop-ups / AbsolutRayaa

The chair goes beyond the shop.

A pop-up barber booth at AbsolutRayaa, MITEC, brought the grooming experience into an event setting.

The BrozKey team gathered at the AbsolutRayaa booth in MITEC
01 / The team together at AbsolutRayaa, MITEC.

The shop, in a different setting.

At AbsolutRayaa in MITEC, BrozKey brought a pop-up barber booth into the exhibition hall. The familiar work of the chair became part of the event, with the team together in a new space.

Around the booth.

From preparing the space to a haircut in progress, these photographs follow the team around the booth. Product demonstrations, a spin-and-win screen and moments behind the camera complete the photo diary.